campaign2Is your website Mobile-Friendly?

Nowadays, smartphones have influenced almost every aspect of our life. We have got used to having information at our figure tips. In fact, smartphones have taken precedence to desktop application. Users prefer accessing information via their smartphones rather than the desktop.

This necessitates that the web site developed needs to be extremely Mobile-friendly.

Now, what exactly is Mobile-friendly?

A Mobile-friendly web site is a site which can be conveniently accessed over a browser of a mobile phone. This includes:

  • The site is light enough to load on a mobile phone.
  • The content of the site should be readable even on small screen of a mobile phone.
  • The layout of the site gets customized for the portrait screen of the mobile phone compared to the landscape screen of the desktop.
  • The navigation needs to be convenient for the small screen of a mobile phone.
  • On phone, we tap with our fingers compared to the clicks by mouse on a desktop. We need to ensure that the area on which we tap is big enough to accommodate the “Fat Fingers” of a human.

All these need to be accommodated while maintaining the features offered by the site. They need to stay consistent for both, desktop version and the app version of the web site.

The above mentioned facts are aptly supported by the following stats:

  • 51% of the users visit a website straightaway from their mobile devices.
  • If a website fails to be mobile-friendly, 90% of users will abandon the website.
  • It is important to know that 60% of the website traffic comes directly from mobile-devices.
  • People are five times more likely to leave a mobile site that isn’t mobile-friendly.
  • As per Google, nearly half of all visitors will leave a mobile site if the pages don’t load within 3 seconds.
  • Statistics suggest that 94% of SMBs do not have mobile-friendly websites.
  • 67% visitors are converted to customers if they find your site to be mobile-friendly.
  • 55% visitors will have a bad impression about your Brand, if it fails to be mobile-friendly.

This necessitates the need for making your site Mobile Friendly. It is of paramount importance as success of business depends on it.

We at Helios Solutions have our expertise in turning your web site into a Mobile Friendly site, totally compatible with the guidelines provided by major search engines like Google. We ensure that the user of your site has mobile specific experience while accessing the site on a smartphone and have desktop specific experience which accessing it on desktop.

This will ensure enhanced user experience, returning users, increased traffic on your site and excellent user engagement with your site.

For zero cost to you, we can further analyse your site in detail and let you know what needs to be done to enhance your web site. We will analyse your site in detail and submit you a report on the same.

  • SEO is not an extra cost for your website; rather it is an investment with high ROI.
  • 86% of users initially search for a local business online. Your conversion rate goes hand in hand with your online presence.
  • 75% of the users never go beyond the first page of the search results. Make sure that you are on the first page with effective SEO.
  • SEO garners relevant web traffic for your site.
  • SEO plays a vital role in making your website a front runner in users’ search preferences.
  • Higher the ranking of website in search engines, higher the chances of conversion or sale.
  • (Source: WebVisible/Nielsen and Search Engine Journal)
  • 9500 websites are being hacked each day. An unsecured website might pave wayto a huge damage to your brand and customer base.
  • Offensive images are added or viruses are inserted to your website by hackers. Upgrade and secure your site from latest threats.
  • Personal or sensitive customer information can getleaked/stolen if your site is not updated. Stay safe with updated versions for maximum security.
  • Your website can be blacklisted by search engines for having malware or inappropriate content. Ensure that your site is malware and virus free by updating your site.
  • Blacklisting(blocking) tarnishes your brand image and you will lose the confidence of consumers and clients.
  • The release of WordPress 4.5.2 mainly focuses on security aspects. It fixes the critical vulnerabilities of earlier versions. It is a must have update.
  • Hence, upgrading to the latest version becomes inevitable to have a secured website.
  • (Source: Netregistry)

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