Digital and web analytics summit – For actionable and impactful digital insight

Businesses now have more access to information on customers than before. The opportunity to provide real-time analysis of customer interactions is becoming increasingly important in identifying and advantage over competitors. The challenge remains to make use of this data to build and maintain a loyal client base.

Through investment in innovative web analytics practices and analysis of social media platforms, organizations are offered a unique opportunity to react to the data made available. This summit will bring together industry leaders who have seen results from implementing an effective web analytics initiative to share their case studies and best practices.

Event Details:

Date:

  • 11th and 12th May, 2015

Time:

  • 11th May – 8:00 to 17:00 pm
  • 12th May – 9:00 am to 14:45 pm

Location:

  • Broadgate Business Centre,
    155 Bishopsgate
    London EC2M 3TQ,
    UK

Schedule:
May, 11th

  • 8:00 am – Pre-summit registration and light breakfast
  • 9:00 am – The analytics landscape at FatFace
  • 9:35 am – Data mining and business intelligence initiatives
  • 9:35 am – Model development, who decides? A recommended framework
  • 10:45 am – Coffee Break, Exhibition area
  • 11:15 am – Digital analytics, web analytics and online retail
  • 11:50 am – Large scale processing and visualization of social media
  • 12:25 pm – Digital analytics in mobile games
  • 13:00 pm – Lunch
  • 14:00 pm – Understanding global audiences in a datacentric world
  • 14:35 pm – Data analytics to inform decision-making
  • 15:10 pm – Building a successful data science team
  • 15:45 pm – Coffee Break, Exhibition area
  • 16:15 pm – Panel session – The digital analytics revolution
  • 17:00 pm – Networking drinks, Exhibition area

May 12th

  • 9:00 am – Pre-summit registration and light breakfast
  • 9:00 am – Predictive analytics at Tictrac: powering the insights generation
  • 9:35 am – Digital analytics in online travel agencies
  • 10:10 am – Integrating content marketing and SEO
  • 10:45 am – Coffee Break, Exhibition area
  • 11:15 am – Driving success through digital analytics
  • 11:50 am – Digital hybrid
  • 12:25 pm – Lunch
  • 14:00 pm – Panel session: Creating a data-driven culture
  • 14:45 pm – End of Summit

To know more about the summit and registration please visit, http://theinnovationenterprise.com/summits/digital-web-analytics-summit-london-2015