App Promotion Summit Berlin 2015

Games and apps are proved to be the tip of the iceberg of entertainment. They are developed very precisely by the best of programmers.

App Promotion Summit (aka APS) is a platform where the promotion of games and apps is held and it takes place annually. It grows huge and huge every year.

1AdColony, adjust, Adknowledge, Amazon, App Annie, Apple, AppLift, AppsFlyer, Avazu, Axel Springer, Branch Metrics, crobo, Delivery Hero, Deloitte, Deutsche Telekom, DHL, Distimo, DMG, EyeEm, Faber-Castell, Facebook, Fiksu, Fyber, Gamesys, glispa, Google, Grand Cru, Gruner + Jahr Digital, HitFox Group, Jagex, Jampp, King, LEGO, LOVOO, Matomy Media Group, MEC, Microsoft, mytaxi, OLX, Onefootball, OpenX, Papaya Mobile, Paddy Power, palringo, PayPal, Penguin Books, PlayHaven, PokerStars, Priori Data, Remerge, RetailMeNot, Rocket Fuel, Rocket Internet, Rovio, Skyscanner, Smaato, SoundCloud, SponsorPay, StartApp, Surikate, SwiftKey, Tapjoy, Telefónica, Trademob, trivago, TUI, TUNE, Twitter, Viacom, Vungle, Wooga and Yandex: these are the attendees of APS so one can imagine how big this event is.

Every event needs the perfect co-ordination of various parameters to be successful and so does a conference which may need appropriate topic, agenda, contributors and the most important ingredient, proper timing. The past APS events have achieved an appreciable response from the attendees.

Date:

  • 3rd December, 2015

Time:

  • 8.00

Location:

  • Hotel Adlon Kempinski Berlin
    Unter den Linden 77, 10117 Berlin, Germany

Scheduled Topics:

  • 8.00 – Registration, Breakfast Snacks & Beverages
  • 8.50 – Chairperson’s Opening Comments
  • 9.00 – Opening Address: App Market Trends and 2016 Outlook
  • Mobile growth – building an app marketing engine
  • 9.15 – The Mobile Growth Canvas:
    A Framework for Driving App Marketing
  • 9.30 – Lessons from a Featured App:
    Finding App Marketing Channels That Work
  • App Store Optimization – How to Improve Your Rankings
  • 9.45 – Aso for Launch:
    Sexing Up Your App Description, Keywords and Promotion
  • 10.00 – App Store Ratings & Reviews:
    The Good, the Bad and the Ugly
  • Interactivity Session
  • 10.15 – Roundtable Discussions
  • 10.25 – Panel discussion
    App growth panel: how to get your app to critical mass
  • 11.00 – Morning Coffee Break
  • User Acquisition – Finding Target Users at Scale
  • 11.30 – How We Got To Millions Of Users:
    App Marketing for a No.1 Health App
  • 11.45 – SCALING UP:
    How We Hit 1 Million Users in Less Than A Year
  • 12.00 – Case Study:
    Going Global – What We Learned Promoting an App to 100 Million Installs In 6 Months
  • 12.15 – Performance Advertising on Mobile:
    Data Points and Best Practices for Developers
  • Interactivity Session
  • 12.30 – Roundtable Discussions
  • 12.45 – Panel Discussion
  • 13.15 – Networking Lunch
  • 14.15 – Case Study: How We Doubled Day 1 Retention
  • 14.30 – Engagement – Using Data to Drive Retention
  • 14.45 – Dynamic App Retargeting: Engaging Users with Personalized Ads
  • 15.00 – Afternoon tea
  • Hands-On – Practical App Promotion for Startups
  • 15.15 – Expert app marketers solve your problems live on stage
  • App Marketing Innovation – New Ideas and Approaches
  • 16.15 – Marketing Your App on TV: Large Scale User Acquisition
  • 16.30 – Case Study: App Marketing Creativity
  • 16.45 – Keynote Closing Address:
    Working With Operators – How to Leverage the Biggest Untapped App Marketing Channel
  • Interactivity Session
  • 17.00 – Cocktail Roundtables & the Aps App Marketing Quiz
  • 17.55 – Chairperson’s Closing Remarks
  • 18.00 – The Aps Berlin 2015 Networking Reception
  • 20.30 – The Aps Berlin 2015 Official After party

For more information on this events please visit this site http://apppromotionsummit.com/BERLIN/2015/